Given below are two statements:
Statement I: In terms of communication, the mass media are the most powerful influencers in any developing country.
Statement II: Inter-personal communication is more powerful than mass media in any developing society.
In the light of the above statements, choose the correct answer from the options given below:नीचे दो कथन दिए गए हैं:
कथन I: संप्रेषण के पदों में, जन संचार माध्यम किसी विकासशील देश में सर्वाधिक शक्तिशाली प्रभाव डालने वाले होते हैं।
कथन II: किसी भी विकासशील समाज में अंतर-वैयक्तिक संप्रेषण जन संचार माध्यम की अपेक्षा अधिक प्रभावशाली होता है।
उपर्युक्त कथनों के आलोक में, नीचे दिए गए विकल्पों में से सही उत्तर चुनिए:
Pick an option to check yourself, or open the answer below.
Show answer & explanation
Correct answer: D. Statement I is false but Statement II is trueकथन I असत्य है, लेकिन कथन II सत्य है
Explanation
Studies of development communication (two-step flow, diffusion of innovations) show that in developing societies people are influenced mostly by opinion leaders and face-to-face talk; mass media mainly spread awareness. So Statement I is false and Statement II is true.विकास संप्रेषण के अध्ययन (द्वि-चरणीय प्रवाह, नवाचार का विसरण) बताते हैं कि विकासशील समाजों में लोग मुख्यतः मत-नेताओं और आमने-सामने की बातचीत से प्रभावित होते हैं; जन माध्यम मुख्यतः जागरूकता फैलाते हैं। अतः कथन I असत्य और कथन II सत्य है।More Communication questions
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