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Unit 5 · Attention, Perception, Learning & Memory Psychology · Dec 2020/June 2021 · Nov 2021

Loftus and Pickrell (1995) asked people to read and think about events which had happened to them in childhood and also instructed to write a description of one event which was actually fictitious. About one third of the participants described the fictitious events as having really happened to them. This is called:-

(A) Eyewitness memory

(B) False memory

(C) Flash bulb memory

(D) Autobiographical memory

Choose the correct answer from the options given below:-

Pick an option to check yourself, or open the answer below.

Show answer & explanation

Correct answer: B. (B) only

Explanation

Loftus & Pickrell's 'lost in the mall' study showed that suggestion can implant false memories.

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