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Unit 2 · Research Methodology & Statistics Psychology · June 2020 · 25 Sep 2020, Shift 1

A researcher is studying group process of software startup developers by staying with them and like them for six months. Which of the following is used by her?

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Correct answer: B. Ethonography

Explanation

Living with a group and taking part in its life for months to study its processes is ethnography (participant observation).

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