The theory that argues that media can have a strong influence in deciding the small number of public problems or issues that people will think about at any given point in time, is:वह सिद्धांत जो यह तर्क देता है कि किसी भी समय लोग जिन थोड़ी-सी सार्वजनिक समस्याओं या मुद्दों के बारे में सोचेंगे, उनके निर्धारण में मीडिया का प्रबल प्रभाव हो सकता है, कौन-सा है?
Pick an option to check yourself, or open the answer below.
Show answer & explanation
Correct answer: A. Agenda-Setting Theoryकार्यसूची निर्धारण सिद्धांत (एजेंडा-सेटिंग थ्योरी)
Explanation
McCombs and Shaw's Agenda-Setting Theory holds that media may not tell people what to think, but strongly influence what issues they think about by the salience they give to them.मैककॉम्ब्स और शॉ के कार्यसूची निर्धारण (एजेंडा-सेटिंग) सिद्धांत के अनुसार मीडिया लोगों को यह भले न बताए कि क्या सोचें, किंतु मुद्दों को महत्व देकर यह प्रबल रूप से तय करता है कि वे किन मुद्दों के बारे में सोचें।More Communication questions
- Active Audience Theories focus on assessing what
- Match List - I with List - II.List - I List - II A. Rhetorical I. Considering communication to be discursive reflection on hegemonic ideolo…
- Arrange the following in the ascending order of adoption in terms of Diffusion of Innovation among the masses: A. Opinion Followers B. Opin…
- Given below are two statements: one is labelled as Assertion (A) and the other is labelled as Reason (R). Assertion (A): People, who hold v…
- Select the correct statements in context of communication models: A. Feedback is the transmission of receiver's reaction back to the sender…
- 'A break in the chronology of a narrative in which events from the past are disclosed to reader, listener or viewer and which have a bearin…