Arrange the following in the ascending order of adoption in terms of Diffusion of Innovation among the masses:
A. Opinion Followers
B. Opinion Leaders
C. Early Adopters
D. Change Agents
E. Laggards
Choose the correct answer from the options given below:जनसाधारण के बीच नवाचार के प्रसार (Diffusion of Innovation) के संदर्भ में निम्नलिखित को अंगीकरण (adoption) के आरोही क्रम में व्यवस्थित कीजिए:
A. मत अनुयायी (Opinion Followers)
B. मत नेता (Opinion Leaders)
C. प्रारंभिक अंगीकारकर्ता (Early Adopters)
D. परिवर्तन के अभिकर्ता (Change Agents)
E. पिछड़े/विलंबकारी (Laggards)
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Correct answer: B. D, C, B, A, E
Explanation
In Rogers' diffusion model an innovation is first promoted by change agents, then taken up by early adopters, spread through opinion leaders to their opinion followers, and last of all adopted by laggards. Sequence: D, C, B, A, E.रोजर्स के प्रसार मॉडल में नवाचार को पहले परिवर्तन के अभिकर्ता बढ़ावा देते हैं, फिर प्रारंभिक अंगीकारकर्ता अपनाते हैं, मत नेताओं के माध्यम से यह मत अनुयायियों तक फैलता है और अंत में पिछड़े (laggards) इसे अपनाते हैं। क्रम: D, C, B, A, E।More Communication questions
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