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Unit 8 · Social Psychology Psychology · June 2025 · 28 Jun, Shift 2

In a cloth store Tarun was deciding about whether to purchase or not a dress whose cost was coming to be Rs. 4000/-. That point the sales person suggested that if he (Tarun) purchases clothes amounting Rs. 5000/-, he would get a T-shirt free of cost. In this situation, which of the following techniques has been used by the sales person to influence Tarun?

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Correct answer: C. That's-not-all technique

Explanation

Sweetening the deal with an extra item (a free T-shirt) before the customer decides is the that's-not-all technique.

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