Which of correct about Multitrait - Multimethod design?
A. Investigates construct validity
B. Associates with Coombs and Holladay
C. Associates with Campbell and Fiske
D. Investigates Composite reliability
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Correct answer: B. A, C only
Explanation
The multitrait–multimethod matrix (Campbell & Fiske, 1959) examines construct (convergent and discriminant) validity.
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