Referential framing connects communication media withसंदर्भात्मक ढाँचाकरण (Referential framing) संचार माध्यमों को किससे जोड़ता है?
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Correct answer: B. Realityयथार्थ (वास्तविकता)
Explanation
A referent is the real object, event or state of affairs to which a sign points. Referential framing therefore anchors media messages in the world outside the text, i.e. it connects communication media with reality, telling the audience what real situation the message is about.संदर्भ (referent) वह वास्तविक वस्तु, घटना या स्थिति है जिसकी ओर कोई संकेत इंगित करता है। अतः संदर्भात्मक ढाँचाकरण माध्यम-संदेशों को पाठ के बाहर की दुनिया से जोड़ता है, अर्थात् संचार माध्यमों को यथार्थ से जोड़ता है और श्रोता को बताता है कि संदेश किस वास्तविक स्थिति के विषय में है।More Communication questions
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