Who is of the opinion that the concept of 'ideology' is 'the most important conceptual category in cultural studies'?
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Correct answer: B. Graeme Turner
Explanation
Graeme Turner makes this claim in British Cultural Studies: An Introduction (1990). Drawing on Althusser, Gramsci and Stuart Hall, he argues that cultural studies is centrally about how meanings are produced and naturalised in the interest of power. James Carey is known for the 'ritual view' of communication; Pavarotti is an opera singer and a pure distractor.
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