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Unit 5 · Cultural Studies English · June 2025

Who coined the term 'Bricolage'?

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Correct answer: A. Claude Lévi-Strauss

Explanation

Lévi-Strauss used 'bricolage' in The Savage Mind (La Pensée sauvage, 1962) for the way mythical thought builds with whatever materials are at hand, like a handyman (bricoleur). Derrida later discussed it in 'Structure, Sign and Play', and Dick Hebdige applied it to subcultural style in Subculture (1979).

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