Assertion (A): Television is the popular cultural form of the twentieth and twenty-first centuries. Reason (R): Meanings are not simply transmitted but always produced, first by the encoder from the raw material of everyday life, then by the audience according to its place in other discourses.

1. ABoth A and R are correct and R is the correct explanation of A
2. BBoth A and R are correct but R is NOT the correct explanation of A
3. CA is correct but R is not correct
4. DA is not correct but R is correct

Pick an option to check yourself, or open the answer below.

Show answer & explanation

Correct answer: A. Both A and R are correct and R is the correct explanation of A

Explanation

Stuart Hall's encoding/decoding model (1973).